To: Jeffrey Grabinsky
Coming from: Catherine Hernandez
Date: March 15, 2015
Re: SLUGGISH COW
1 ) The level of the support life cycle theory the energy drinks are in is the the maturity level. We are able to identify that energy drinks are in the maturity stage of the support life cycle by determining their particular marketing implications. Companies that are in the maturing stage are distinguished by deceleration of total revenue. This does not signify the company can be near its decline although that the provider's sales remain stagnant and the company must innovate fresh products/services together with the intentions of increasing future product sales. As for the case of the anti-energy drinks, they are really in the progress stage from the product life circuit. Products which might be in the expansion stage happen to be characterized by the quick embrace sales. Since a lot of consumers are fresh to the idea of an anti-energy drink, a lot of them can be willing to give it a try hence, raising sales in a short period of time. If people are satisfied with the merchandise, they will more than likely repurchase that. Making the expansion stage a crucial stage pertaining to the your survival of the item when it visits the maturity stage.
2 . Easily was in the position of a marketing or company manager pertaining to Slow Cow, my primary focus should be to use industry modification strategies. For instance, Slower Cow's guarantee to their consumers can be " to soothe your head and the body”, to relieve customers of their daily stress and anxieties. If perhaps Slow Cow were to boost usage then simply, it may possibly appeal to new buyers. An increase of usage situation that Slow Cow could introduce to their product is that instead of smoking or using drugs as an electrical outlet for tension, consumers can turn to Slower Cow to be able to receive the same stress-free sense. This would act as a healthy substitute for smoking/drug make use of and therefore, would increase consumer's well-beings.
3. A vital target market for Slow Cow would be college students university/college students. High school students...
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